Nov 21, 2019  
2018-2019 Undergraduate Academic Catalog | Expires Aug. 2025 
    
2018-2019 Undergraduate Academic Catalog | Expires Aug. 2025 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

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MKT 335 - Advertising Strategy


An intensive investigation of the underlying ideas, principles and concepts which may be used to inform consumers of the availability and attributes of products and services.

Requisites: MKT 331, junior standing. (Required, Previous).

Credits:3 cr



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