Jul 19, 2019  
2017-2018 Undergraduate Academic Catalog | Expires Aug. 2024 
    
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MKT 433 - Personal Selling


Understanding the value of developing personal selling skills by exposing students to a personal selling academic theory, role play scenarios, and real­-world applications and ethical dilemmas. The course also studies the role of selling in the entire marketing process.

Requisites: MKT 331 , junior standing (Required, Previous)

Credits: 4 cr



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