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Apr 24, 2024
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2017-2018 Undergraduate Academic Catalog | Expires Aug. 2024 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.
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MKT 434 - Consumer Behavior and Analytics
Investigation of consumer marketing structure and behavior and their impact upon the firm’s, competitive operations and actions. The course also addresses how to use data analytics to learn about and market to individual consumers.
Requisites: MKT 331 , junior standing. (Required, Previous).
Credits: 4 cr
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