Apr 24, 2019  
2017-2018 Undergraduate Academic Catalog | Expires Aug. 2024 
    
2017-2018 Undergraduate Academic Catalog | Expires Aug. 2024 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

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MKT 436 - Marketing Strategy


Study of the substantive and functional aspects of marketing strategy. It covers the elements of marketing analysis and the marketing mix. Students will have the opportunity to analyze a number of contemporary marketing cases as well as develop a marketing plan to illustrate the integration of the four tools of the marketing mix, product, price, distribution, and promotion, in development of the firm’s total marketing effort. The course is intended as a marketing capstone and will require students to integrate knowledge from other marketing courses.

Requisites: Senior standing  (Required, Previous) and MKT 331 (Required, Previous or Concurrent)

Credits: 4 cr



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