Jun 03, 2020  
2017-2018 Undergraduate Academic Catalog | Expires Aug. 2024 
    
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COMM 315 - Persuasion & Attitude Change


Examines processes and theories of attitude change; susceptibilities and resistances to persuasion; audience analysis; message formulation, and source credibility; verbal and non-verbal components of persuasive communication.

Requisites: COMM 105A or COMM 105B or instructor permission (Required, Previous).

Credits: 3 cr



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