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Apr 30, 2024
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2015-2016 Undergraduate Academic Catalog | Expires Aug. 2022 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.
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MKT 436 - Marketing Management
Study of principles used in development of strategies for solving marketing problems. In addition, students will have the opportunity to analyze a number of contemporary marketing cases as well as marketing simulations to illustrate the integration of the four tools of the marketing mix, product, price, distribution, and promotion, in development of the firm’s total marketing effort.
Prerequisites: MKT 331 and junior standing.
Credits: 3 cr
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