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May 06, 2024
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2015-2016 Undergraduate Academic Catalog | Expires Aug. 2022 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.
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MKT 335 - Advertising Strategy
An intensive investigation of the underlying ideas, principles and concepts which may be used to inform consumers of the availability and attributes of products and services.
Prerequisites: MKT 331 and junior standing.
Credits: 3 cr
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