Apr 17, 2024  
2013-2014 Graduate Academic Catalog 
    
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MKT 636 - Multinational Marketing

Introduces a systematic treatment of marketing on a global basis. Examines strategies and organization for international business. Considers the impact of social, cultural, political and economic variables in studying marketing operations in foreign environments.

Prerequisite: MKT 631B  .

Credits: 3 cr


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