Mar 29, 2020  
2013-2014 Graduate Academic Catalog 
    
2013-2014 Graduate Academic Catalog THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

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MKT 636 - Multinational Marketing


Introduces a systematic treatment of marketing on a global basis. Examines strategies and organization for international business. Considers the impact of social, cultural, political and economic variables in studying marketing operations in foreign environments.

Prerequisite: MKT 631B  .

Credits: 3 cr



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