Mar 29, 2024  
2013-2014 Graduate Academic Catalog 
    
2013-2014 Graduate Academic Catalog THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

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MKT 633 - Global Business-To-Business Marketing


A global perspective for the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products and services that these organizations in turn produce for others. This course will focus upon the complexity of business-to-business marketing situations in a global context and relevant alternative tactics and strategies for business marketing and purchasing.

Prerequisite: MKT 631A  .

Credits: 3 cr



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