Apr 18, 2024  
2013-2014 Graduate Academic Catalog 
    
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MKT 631B - Applied Integrated Marketing Management

Applied use of concepts to improve marketing decision-making and management. The student can expect to utilize some combination of business simulations, cases or projects to apply the marketing concepts learned in MKT 631A to solve business challenges in either simulated or real world environments.

Prerequisite: MKT 631A  or department permission.

Credits: 2 cr


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