Feb 21, 2020  
2013-2014 Graduate Academic Catalog 
    
2013-2014 Graduate Academic Catalog THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

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MKT 631B - Applied Integrated Marketing Management


Applied use of concepts to improve marketing decision-making and management. The student can expect to utilize some combination of business simulations, cases or projects to apply the marketing concepts learned in MKT 631A to solve business challenges in either simulated or real world environments.

Prerequisite: MKT 631A  or department permission.

Credits: 2 cr



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