Mar 31, 2020  
2013-2014 Graduate Academic Catalog 
    
2013-2014 Graduate Academic Catalog THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

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MKT 631A - Integrated Marketing Management Concepts


Integrates marketing concepts and methods for improved business decision making and management. This course will emphasize the fundamentals of marketing but require students to integrate other business disciplines such as finance, economics and accounting into the process of effective marketing decision making.

Credits: 2 cr



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