May 18, 2024  
2006-2007 Graduate Catalog 
    
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MKT 635 - Research for Marketing Management

The analysis of marketing information requirements and the technical issues relevant to data collections methods and the types of analytical procedures used to convert raw data to usable information.

Prerequisites/Corequisites: Prerequisite: MKT 631 and ECON 536.

Credits: 3


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