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May 18, 2024
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MKT 633 - Global Business-to-Business Marketing
A global perspective for the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products and services that these organizations, in turn, produce for others. This course will focus upon the complexity of business-to-business marketing situations in a global context, and relevant alternative tactics and strategies for business marketing and purchasing.
Prerequisites/Corequisites: Prerequisite: MKT 531 or the equivalent.
Credits: 2
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