May 24, 2024

2006-2007 Graduate Catalog

2006-2007 Graduate Catalog THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

MKT 631 - Integrated Marketing Management

Applied and integrated use of marketing concepts and methods for business decision making and management. This course will also emphasize the necessary applied integration of other core business functions, such as finance, economics and accounting into the process of effective marketing and business administration.

Prerequisites/Corequisites: Prerequisite: MKT 531.

Credits: 3