Apr 19, 2024

2012-2013 Graduate Academic Catalog

2012-2013 Graduate Academic Catalog THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

MKT 631A - Integrated Marketing Management Concepts

Integrates marketing concepts and methods for improved business decision making and management. This course will emphasize the fundamentals of marketing but require students to integrate other business disciplines such as finance, economics and accounting into the process of effective marketing decision making.

Credits: 2 cr