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2012-2013 Undergraduate Academic Catalog | Expires Aug. 2019 
    
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MKT 455 - Entrepreneurship Project

The focus is to facilitate the survival and growth of existing small businesses that are owned and managed by local entrepreneurs. Thus students will be organized into teams and each team will be assigned a consulting client. Through an evolving series of steps each team will identify value-creating deliverables for the client and a final consulting report.

Prerequisite: MGT 351  and instructor permission.

Credits: 3 cr

Notes: Cross-listed with MGT 455  .


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