May 07, 2024  
2012-2013 Undergraduate Academic Catalog | Expires Aug. 2019 
    
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MKT 339 - Field Project in Marketing


Students in this class will manage and operate a retail business in the Fall semester each year. Students will be responsible for customer service, merchandise display, signage creation and placement, point-of-purchase displays, employee training and marketing research.

Prerequisite: Junior standing and instructor permission.

Credits: 3 cr



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