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May 07, 2024
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2012-2013 Undergraduate Academic Catalog | Expires Aug. 2019 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.
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MKT 337 - Industrial Marketing
An examination of the problems of marketing industrial goods. Attention is given to market information, marketing planning, methods of distribution, pricing, promotion and distributor/dealer systems.
Prerequisite: MKT 331 and junior standing.
Credits: 3 cr
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