Apr 19, 2024  
2011-2012 Graduate Academic Catalog 
    
2011-2012 Graduate Academic Catalog THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

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MKT 635 - Research for Marketing Management


The analysis of marketing information requirements and the technical issues relevant to data collections methods and the types of analytical procedures used to convert raw data to usable information.

Prerequisites/Corequisites: Prerequisite: MKT 631B.

3 cr



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