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Apr 25, 2024
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MKT 631B - Applied Integrated Marketing Management
Applied use of Integrated Marketing Management concepts to improve marketing decision-making and management. The student can expect to utilize some combination of business simulations, cases, or projects to apply the marketing concepts learned in MKT 631A to solve business challenges in either simulated or “real world” environments.
Prerequisites/Corequisites: Prerequisite: MKT 631A or consent of department.
2 cr
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