Feb 27, 2020  
2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 
    
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MKT 455 - Entrepreneurship Project


The focus is to facilitate the survival and growth of existing small businesses that are owned and managed by local entrepreneurs. Thus, students will be organized into teams, and each team will be assigned a consulting client. Through an evolving series of steps each team will identify value-creating deliverables for the client, and a final consulting report.

Prerequisite: MGT 351, Instructor permission

Credits:3 cr

Cross-Listed: Cross-listed with MGT 455.



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