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Mar 28, 2024
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2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.
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MKT 436 - Marketing Problems Study of integration of major tasks and decisions involved in developing and marketing products. Comprehensive discussion of cases involving different decisions for a variety of products
Prerequisite: MKT 331 and Junior standing.
Credits:3 cr
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