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2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 
    
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2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

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MKT 434 - Consumer Behavior

Investigation of consumer marketing structure and behavior and their impact upon the firm’s competitive operations and actions.

Prerequisite: MKT 331 and Junior standing.

Credits:3 cr


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