Dec 12, 2019  
2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 
    
2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

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MKT 346 - Franchising


This course takes an entrepreneurial view of starting and managing a new franchise from both the perspective of the franchiser and franchisee. Emphasis is placed on recognizing and evaluating opportunities for franchise entrepreneurs, the development of appropriate strategies and plans, and the implementation and launch of a new franchise.

Prerequisite: Junior standing.

Credits:3 cr

Cross-Listed: Cross-listed with MGT 346.



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