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2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 
    
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2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

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MKT 338 - Services Marketing

Course focuses on the practical techniques for defining and meeting the needs of each set of an organization’s external and internal customers. Emphasizes the key drivers of service: empowered employees and customers; creating a culture of service; customer-focused information systems; incentives for customer service; and the leadership roles of senior, middle, and lower levels of management.

Prerequisite: MKT 331 and Junior standing.

Credits:3 cr


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