Dec 08, 2019  
2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 
    
2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

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MKT 337 - Industrial Marketing


An examination of the problems of marketing industrial goods. Attention is given to market information, marketing planning, methods of distribution, pricing, promotion and distributor/ dealer systems

Prerequisite: MKT 331 and Junior standing.

Credits:3 cr



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