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2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 
    
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MKT 334 - Physical Distribution Management

The orientation of the course is concerned with the efforts of an individual firm’s objective to develop an effective and efficient physical distribution system. Parts of the system are studied and analytical tools are presented for selecting those alternatives which will attain the distribution goals of the firm.

Prerequisite: MKT 331 and Junior standing.

Credits:3 cr


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