Dec 08, 2019  
2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 
    
2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

[Add to Portfolio]

MKT 332 - Retail Management


An examination of essential principles and practices of retail management, including site selection, store design and department layout, merchandise management, sales promotion and customer services. Additionally, the course considers the broad issues of modern marketing and financial strategies as they affect retail distribution and clarifies new influences at work in the retail environment.

Prerequisite: MKT 331 and Junior standing.

Credits:3 cr



[Add to Portfolio]