Jan 21, 2020  
2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 
    
2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

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MKT 331 - Marketing Principles


Course embraces both micro and macro approaches with emphasis on the former. Content includes: assessment of marketing’s role in society; analysis of buyer behavior; administration of domestic and international marketing programs; treatment of marketing information/communication systems; and consideration of socio-economic, political and technical factors affecting marketing decisions.

Prerequisite: Junior standing.

Credits:4 cr



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