Mar 28, 2024  
2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 
    
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MGT 341 - Global E-Commerce


Explores the emerging field of e-business from a strategic perspective. Students develop an understanding of the basic models, strategies and practices that e-firms may utilize to disrupt markets and to gain and sustain competitive advantage for their organizations.

Prerequisite: MGT 321.

Credits:3 cr



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