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2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 
    
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2011-2012 Undergraduate Academic Catalog | Expires Aug. 2018 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

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COMM 315 - Persuasion & Attitude Change

Examines processes and theories of attitude change; susceptibilities and resistances to persuasion; audience analysis; message formulation and source credibility; verbal and non-verbal components of persuasive communication.

Prerequisite: COMM 105A, 105B or permission of instructor.

Credits:3 cr


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